The 2026 World Cup and the 2027 Women’s World Cup will be sponsored by Lay’s, the company formally revealed in a video on its homepage.

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Additionally, the well-known snack company Pepsico announced that they will be the official partner of the 2026 World Cup, which will be held in the US, Canada, and Mexico, by having Lionel Messi participate in the World Cup gold cup as part of their product and brand development activities.

Lay’s has had the chance to serve as the official sponsor of the largest football festival in the world for three straight World Cups, including the 2026 tournament.