The Rolls-Royce Cullinan, renowned for being one of the most luxurious and expensive production SUVs in the world, has become a canvas for customization. One company, Keyvany, has taken it upon themselves to create a unique version of this already exclusive vehicle, introducing what they call the “KEYVANY EDITION.”

According to their advertisement, Keyvany claims to have crafted the most aggressive and high-quality carbon aero package available in the market. However, some critics have likened their work to that of Mansory, a company known for its extravagant aftermarket modifications. Nevertheless, the changes made to this Rolls-Royce Cullinan are mostly aesthetic, involving an array of carbon fiber “aero” additions.

The exterior upgrades include bespoke mirrors, a roof spoiler, a rear lip, side skirts, widebody fenders, a rear diffuser, and a front bumper featuring an integrated LED light bar. As part of the customization, the traditional Spirit of Ecstasy emblem has been replaced with a crystal version, adding to the vehicle’s distinctive appearance. Additionally, the car now rests on MV Forged wheels, providing a touch of uniqueness to its design. The only mechanical alteration appears to be the addition of lowering links, slightly altering the vehicle’s ride height.

The cost of creating this one-of-a-kind masterpiece was substantial, with over $250,000 reportedly invested in its transformation. However, opinions on the final result vary, as some may view it as a remarkable work of art while others might find it reminiscent of a car featured in a modern version of a video game like Need For Speed Underground.

Beneath the flashy exterior modifications, the vehicle retains its formidable performance capabilities. The Rolls-Royce Cullinan still boasts a powerful 6.7-liter twin-turbocharged V12 engine, an eight-speed automatic transmission, and all-wheel drive, ensuring an unparalleled driving experience. Its interior maintains the luxurious features of the original model, with the renowned Starlight Headliner and the distinct Burnout Gray factory paint.

Reportedly built for SEMA, the prestigious automotive trade show, this custom Cullinan has attracted attention on eBay, where it is currently listed at a staggering price of $639,800. Despite the hefty price tag, it has only accumulated 691 miles, making it relatively new and pristine.

Whether this custom Rolls-Royce Cullinan is worth its premium price and attention-grabbing appearance is subjective, but there is no denying that it represents an individual’s desire for self-expression and personalization. For those who appreciate such exclusive and extravagant vehicles, this one-of-a-kind creation may be a dream come true. However, for those seeking a more traditional and understated luxury SUV, the search continues elsewhere.